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Client Success Stories

Real results for real Australian businesses.

Desktop and mobile screenshots of the Free Me Up AI website built by Shopfront Studio

Search-ready from launch

Free Me Up AI

AI consultancy · Melbourne

Challenge: Free Me Up AI is an AI consultancy that started with no website and no search presence. For a business whose whole proposition is helping others adopt technology well, having nothing for a prospective client to find was the first problem to solve. There was no site to migrate and nothing indexed, so the build started from a blank page.

Solution: Built the full site from the ground up on the Shopfront Studio stack — statically prerendered so every page is fast and crawlable, with SEO, AEO and GEO baked in from the first commit rather than bolted on after. Set a clean URL structure with proper meta titles and descriptions per page, plus LocalBusiness and BreadcrumbList schema. Wrote entity-first content — each page states plainly who Free Me Up AI is, what it does and who it serves, so AI search tools and traditional search engines can read and cite it without guesswork. Delivered a complete prerendered site with a generated sitemap and robots.txt, and an AEO entity foundation written so AI assistants can extract a clear, accurate description of the business. As a new build there was no legacy redirect debt — the structure was correct from launch.

Result: The site launched search-ready, with structured data and an AEO entity foundation in place from day one. Search performance data is accumulating since launch; ranking and enquiry metrics will be added here as that data matures.

Desktop and mobile screenshots of the BZ Renewables website built by Shopfront Studio

Migrated without losing search equity

BZ Renewables

Renewable energy · Melbourne

Challenge: BZ Renewables was running on a WordPress theme that was no longer supported. An unsupported theme is a slow-moving problem: no security patches, no compatibility updates, and a design that dates as the web moves on. They needed a modern website that would be stable, secure and fast — without losing the search presence the old site had built up.

Solution: Migrated off WordPress onto the Shopfront Studio stack — statically prerendered, so there is no theme to fall out of support, no plugin surface to patch, and nothing to slow the pages down. Protected search equity through the migration: mapped the old URLs, carried forward the ones with value, and set 301 redirects where structure changed so existing rankings and links resolve to the right new pages. Applied a clean SEO foundation plus AEO/GEO content work — proper schema, entity-first copy, and a structure built to be read and cited by AI search tools as well as Google. Delivered a modern prerendered site with a mapped URL migration, 301 redirects, per-page meta and structured data, a regenerated sitemap, and AEO/GEO content around the core services. The maintenance and security overhead of an unsupported theme is gone — there is no theme or plugin layer to keep patched.

Result: The migration moved BZ Renewables onto a modern, stable platform with search equity preserved through mapped redirects. Post-migration ranking-retention data is accumulating; the before-and-after comparison and traffic metrics will be added here as that data matures.

Desktop and mobile screenshots of the ClubTech Golf store built by Shopfront Studio

Built to rank for organic

ClubTech Golf

Golf e-commerce · Melbourne

Challenge: ClubTech Golf wanted off BigCommerce and onto Shopify, with a modern storefront design and a clear goal: rank for organic traffic rather than relying on paid channels and direct visits. The platform move was the trigger; the real objective was a faster, better-looking store that search engines and AI tools would actually surface.

Solution: Delivered a Shopify front-end rebuild structured around the organic-traffic objective from the start. Handled the BigCommerce migration with URL mapping and 301 redirects to carry existing search equity across to the new store — a platform move is when equity is most at risk. Did SEO/AEO/GEO copywriting — product and category copy written to rank, structured data for products and pages, and entity-first content so AI search tools can read and recommend the store, not just the homepage. Delivered a modern Shopify storefront with a mapped migration, 301 redirects, SEO/AEO/GEO copywriting across key pages, and product and page schema to support organic and AI-search visibility. The store was built around earning organic traffic rather than depending on paid acquisition.

Result: The rebuild launched on Shopify with the migration handled and the store structured around the organic-traffic objective. Organic traffic and ranking data are accumulating post-launch; metrics against that objective will be added here as the data matures.

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