ClubTech Golf

The challenge

ClubTech Golf wanted off BigCommerce and onto Shopify, with a modern storefront design and a clear goal: rank for organic traffic rather than relying on paid channels and direct visits. The platform move was the trigger; the real objective was a faster, better-looking store that search engines and AI tools would actually surface.

Our approach

• Delivered a Shopify front-end rebuild structured around the organic-traffic objective from the start.
• Handled the BigCommerce migration with URL mapping and 301 redirects to carry existing search equity across to the new store — a platform move is when equity is most at risk.
• Did SEO/AEO/GEO copywriting — product and category copy written to rank, structured data for products and pages, and entity-first content so AI search tools can read and recommend the store, not just the homepage.
• Delivered a modern Shopify storefront with a mapped migration, 301 redirects, SEO/AEO/GEO copywriting across key pages, and product and page schema to support organic and AI-search visibility. The store was built around earning organic traffic rather than depending on paid acquisition.

The outcome

The rebuild launched on Shopify with the migration handled and the store structured around the organic-traffic objective. Organic traffic and ranking data are accumulating post-launch; metrics against that objective will be added here as the data matures.