Case study · AI consultancy
Free Me Up AI
Building an AI consultancy’s web presence from zero.

The challenge
Free Me Up AI is an AI consultancy that started with no website and no search presence. For a business whose whole proposition is helping others adopt technology well, having nothing for a prospective client to find was the first problem to solve. There was no site to migrate and nothing indexed, so the build started from a blank page.
Our approach
- Built the full site from the ground up on the Shopfront Studio stack — statically prerendered so every page is fast and crawlable, with SEO, AEO and GEO baked in from the first commit rather than bolted on after.
- Set a clean URL structure with proper meta titles and descriptions per page, plus LocalBusiness and BreadcrumbList schema.
- Wrote entity-first content — each page states plainly who Free Me Up AI is, what it does and who it serves, so AI search tools and traditional search engines can read and cite it without guesswork.
- Delivered a complete prerendered site with a generated sitemap and robots.txt, and an AEO entity foundation written so AI assistants can extract a clear, accurate description of the business. As a new build there was no legacy redirect debt — the structure was correct from launch.
The outcome
The site launched search-ready, with structured data and an AEO entity foundation in place from day one. Search performance data is accumulating since launch; ranking and enquiry metrics will be added here as that data matures.
Location
Melbourne
Time to launch
3 weeks
Want to brief us on your project?
Fixed pricing from $997 + GST. No lock-in contracts. Built in two weeks.